A Better Man

Abel Villalbaso Edward Gika English 21 2/27/13 Better Man This experience taught me to be a better man. Unfortunately I learn that acting like a man made me act like a child. When I was fifteen, I drank alcohol for the first time. I was with my neighbors outside grilling food and talking. Everyone there were all men in their twenties and drinking beers. I chose to drink with them to be a part of their group and act like a man. After a few hours I had drank six beers and decided to go to bed. The next morning, I woke up with a hangover and left to school. During my first class I got a headache.I had never thought about the consequences at the moment. All I wanted to do is take a nap at the nurse’s office. When I arrived to see the nurse she asked what’s wrong. I told her I had a headache. She could smell alcohol on my breath. She knew that I was intoxicated. I confess that I had drunk beer the day before. She called security to escort me to the principal’s office. When I got outside to the principal’s office she asked me to go inside her office. She handed me a paper letting me know I was suspended from school for a week. I was ordered to leave and walked back to my house. Suspended from school I was scared to go home.When I got to my house, my mother asked me why was I home early. I told her the whole story. My mother was very disappointed and told me that I should make better choices in life and become successful in life. After that incident, my mother became more supportive to me. She always gave me good advice about good and evil. I finally realized that it is not easy for my mother to raise four kids by herself. She was always committed a poor single mother on welfare but now I learn that being a man is to respect yourself. Tough times never last but tough people do. Over the years I appreciate my mother even more and now I am on my way to success.

Outliers: The Story to Sucess Essay

Outliers: The Story of Success is a book that examines the qualities and experiences of successful people in order to provide a blueprint for nurturing the human potential. According to the author, Malcolm Gladwell, human potential is not something one is born with but something that has to be shaped throughout one’s life course. Contrary to popular belief, having a high IQ or a lucky break are good opportunities to have, however, they do not contribute to an individual’s success alone. Gladwell realized that it took a combination of biological, personal, social, and environmental factors to help an individual reach their full potential. Examples of those factors that influence one’s success include timing of birth, area where one lives, family history, and culture. These factors make up concepts that Gladwell described as practical intelligence, social savvy, natural growth, and natural advantage. In addition to these factors, he discussed how anyone can succeed if they were willing to practice and work hard. He demonstrated this theory by researching the different stories of successful people and he found a common denominator, long hours of professional practice. He referred to this as the â€Å"10,000 Hour Rule. He mentioned that it took 10,000 hours or approximately 10 years of practice to perfect a professional trade. Outliers are successful people that are not your ordinary individual. However, the distinction of a true outlier can be attributed from the author’s recipe of success: the right combination of the different factors, practice, and hard work. Gladwell knew that IQ was not the sole determinant of success. So he developed other concepts based on family circumstances that included the time period of birth and child rearing, as well as, one’s acquired knowledge through education. Robert Sternberg described practical intelligence as a procedural method of knowledge that helps one know how, when, and what to say to whom to get what they desired. Gladwell looked at the life’s courses of successful people and found that many sports players born at a certain time of year were more likely to be selected for professional hockey or soccer teams. He discovered that they had more time to practice and become  better at playing these sports before the team’s selection process. He also looked at the time period at which one was born such as Bill Joy or Bill Gates, to show how they were born at the perfect time to refine a skill and change the world when the opportunity presented itself later in life. These examples show that each of these people acquired the proper skills from lots of hard work and long hours of practice; nonetheless, they were also at the right place at the right time, which were made possible through family circumstances. Social savvy is another process of acquiring knowledge that includes a collection of skills that had to be learned. These skills and attitudes are usually passed down through family generations and the chances of success are strongly influenced by their cultural legacy. Annette Laureate was a sociologist who best explained this concept after studying a group of black and white 3rd graders from different socioeconomic statuses. She discovered that the socioeconomic status played a major role in children developing social savvy skills. However, the two parenting style â€Å"philosophies† were divided along class lines. Wealthy and middle-class parents supported their children and encouraged them to pursue goals. Wealthy children’s parents tended to be very involved in their child’s life and their schedules were filled with numerous activities. Middle-class parents used reasoning with their children to teach their children how to talk, negotiate, and question authority figures to obtain more information. This parenting style was called â€Å"concerted cultivation† because it nurtured and evaluated a child’s opinions, talents, and skills. Whereas, poor parents had a different strategy of raising their children, that is referred to as natural growth. Natural growth is the parent’s sole responsibility of caring for their children but letting the child develop and grow on their own. Neither method is ethically better than the other but the concerted cultivation demonstrated more natural advantages. Comparing Chris Langham, the smartest person in the world, and Robert Oppenheimer, one of the wealthiest lawyers in world, we learned that the cultural advantages of the wealthier families made a significant difference in how one is able to navigate throughout life. Although the poor children were independent and creative, later on in life they were not able to customize their desired path because they  distrusted authority and lacked the knowledge that taught them how to make a lasting first impression. These concepts proved that being an outlier is not just about luck but a combination of IQ, acquired knowledge from education and ideal circumstances generated by family. In 1994, David Leven and Michael Feinberg founded KIPP, Knowledge is Power Program, Academy in New York City for underprivileged children. The school’s concept is remotely based on one of Gladwell’s main points, the importance of cultural legacy. This experimental middle school choose their students through a lottery system and the students spent long hours each day learning about respect and different school subjects. This social initiative has been compared to other foreign countries’ schooling, because it supported another one of Gladwell’s points that hard work and lots of practice matters in success. Gladwell mentioned that practical intelligence or social savvy skills were usually acquired from one’s family, but KIPP Academy taught these skills at school. Therefore, many of the children went on to be successful because they have learned the tools to ensure life achievement. As mentioned earlier, socioeconomic status was one of the factors that contributed to one’s accomplishments, however, this school’s mission proved that regardless of a child’s family background, the child can still succeed if given the structure and opportunity. Daisy Nation and her husband were hard working schoolteachers who provided a foundation for the success of their children and their grandchildren. Both of their twin daughters, Faith and Joyce, were able to reap the benefits of their labor and achieve higher education. Faith was given several scholarships but Joyce was not always that lucky. However, Daisy always looked out for both daughters and sent them to schools believing that the funds for their educations would be come unexpectedly. Joyce went to France for school where she met her husband, Graham, and in this union Malcolm Gladwell, the author of this book, was born. Gladwell was indeed an outlier; however, he remained humble in knowing that he was not self-made but the product of his family and the concepts he mentioned in his book. His IQ, practical knowledge, and social savvy all played a role in his success. This book was very inspirational to me because it helped me to understand my past, present, and future success. I was not raised in a wealthy family, attended what is considered to be the best schools or even considered the smartest person in my classes, but I have had impeccable timing and great drive to pursue goals when educational and professional opportunities presented themselves. In my past, the life lessons and values from my parents created common sense. My DNA and pursuit of higher education generated book sense. With both set of skills, I have had many memorable experiences and I obtained a substantial amount of knowledge that has brought me thus far and will take me further than my high IQ or any lucky break could have taken me alone. This thought-provoking text demonstrated that I did not have to be wealthiest or have the highest test score, but solely needed the concepts of knowledge and practice to meet the success threshold. This book has also helped me to understand what I need to do presently in order to be a Public Health and Social Work expert. I lack the direct practice that is needed to reach the expertise level; however, I am willing to work hard and long to be successful in understanding individuals to produce changes in a population of individuals. Our society needs more individuals who have found their niche and used it for the advancement of the general public. The level of training and knowledge in public health is ever-changing and will require hard work and practice to be effective. I am an African American woman who has continued to beat the odds regardless of what some have predicted or desired for my life. At times, I feel as if they are right, but I remember the words of a wise man, â€Å"God doesn’t expect you to always be the best, He just expects you to do your best.† Therefore, I use negativity as my motivation to keep striving and utilize my skills to make a change one step, one day at a time.

Providing an overview of an organizational position of human resources Essay

Providing an overview of an organizational position of human resources as a staff or support function - Essay Example Hernandez and OConnor (2010) argue that in many health care organizations, persons heading the HR normally report to the top executives. In small healthcare organizations there will be no second level of executive management and therefore the HR will report directly to the CEO. As a staff or support function, the HR facilitates the work, striving to obtain the overall effectiveness and efficiency. Staff operations supports and enhance the work of an organizations through making it possible to continue producing products or provision of services. Staff areas in a health care organization are HR, housekeeping, finance, and maintenance. None of these areas provide direct services to the patients, but if they are not performed, the patient will experience both losses in quality and inefficiencies. The primarily role of the staff or support is to maintain the organization’s service environment and capability, making the line operations to continue operating in an optimal manner. Human resource services of any healthcare entity are provided through acquisition of staffs by HR planning, effective recruitment and selection, development of the employees through training, organizational change and developments, and carrier developments. Additionally, HR motivates the employees through performance appraisals, job satisfaction, provision of good working environments, and reward systems. According to Shi (2007) HR services are provided through maintenance such as provision of benefits, working conditions and services that may commit employees to the organizations. HR may be an organization’s expert and official voice regarding personnel policies, compensation, and benefits, and many of the legalities concerning employments. Human resource managers working in a health care organizations therefore provide service, assistance, guidance, and whatever other services that may be deemed appropriate according to the needs of the

Linear and Non Linear Programming Essay Example | Topics and Well Written Essays - 1750 words

Linear and Non Linear Programming - Essay Example Regression, for example, may help the manager to forecast his sales based on past record, but he must make sure that the user of his product has not undergone any changes in taste and preference. Therefore, an econometric model may prove a better aid than pure mathematics and statistics. In linear programming, the statement of the optimisation (maximisation or minimisation, as the case may be) problem runs in a linear form where these variables are restricted to values satisfying a system of linear constraints, i.e., a system of linear equations, and linear inequalities. In any optimisation, problem involving a single inequality constraint, the LaGrange method can still be used and is quite simple. However, when more than one inequality constraint is involved, linear programming will be a better method. In fact, the linear programming technique differs from the classical optimisation technique based on calculus, and it deals with optimisation problem in which the optimiser faces inequality constraints, and where the constraints as well as the objective function are all linear rather than non-linear. For example, while making the purchase decision, the buyer is required to finance the expenditure out of his or her budgeted income, B. Thus: Linear Programming (LP) is a mathematical method to determine optimum allotment of scarce resources. LP can be applied practically in almost all aspects of business like Transportation & distribution, advertising & production planning and the like. A linear programming solves the objective functions which are to be optimized and is linear. As such, the relations between the variables which correspond to the resources will also become linear. This problem solving method was first formulated and solved in the late 1940's. Seldom there is a novel mathematical technique being used with such a wide application as LP. In the present days this theory is productively implemented to problems of capital budgeting, conservation of resources, economic growth prediction, and transportation systems. Of late LP has also helped to solve and unite many outstanding applications. The most vital facet of a linear programming problem is to set it up appropriately for manual or automated solution. This calls for properly understanding the natures of the objective function and constraints so that their equations and inequalities may be well planned and formatted. Problem solving: The Transportation Problem Transportation models play a key role in logistics and supply chain management for decreasing cost and enhancing service. Therefore, the goal is to find the most cost effective way to transport the goods. Let us consider a model with 2 origins and 2 destinations. The supply and demand at each origin (e.g.; warehouse) O1, O2 and destination (e.g.; market) D1 and D2, together with the unit transportation cost are summarized in the following

Political Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Political Communication - Research Paper Example Questionnaires were used to collect the data using the correlation design. The data was analyzed b use of tables and presented in a pie chart. Television, internet and the newspapers were widely used to transfer and get political information. Further research should be done to determine how politicians can clear their damaged images through political communication. A research should also be carried out to analyze how the political classes manipulate the channels of communication used in political communication to achieve their goals. People should also be able to choose the best channel of communication to ensure political success through political communication. Table of Contents Abstract 2 Table of Contents 3 Chapter one 5 1.0 Background information 5 1.1 Problem statement 6 1.2 Objectives of the study 6 1.3 Significance of the study 6 1.4 Limitations of the study 7 1.5 Theoretical framework 7 Chapter Two 7 2.0 Literature review 7 2.1 Political communication 7 2.2 Channels of commu nication 9 2.2.1. Television 10 2.2.2. Newspapers 10 2.2.3. Internet 10 2.2.4. Radio 11 2.2.5. Other channels of communication 11 Chapter Three 11 3.0 Research methodology and Design 11 3.1 Research design 11 3.2. Study location 12 3.3. Target population 12 3.4 Sample and the sampling procedures 12 3.5 Research instrument 12 3.6 Data collection methods 13 3.7 Data analysis 13 3.8 Data presentation 13 Chapter four: 13 4.0 Data Analysis 13 4.1 Data Analysis 13 Table 1: show the various channels of communication used in political communication, their use and the number of people the reach and the effects the have on the population. 13 Figure 2: A Pie Chart showing the percentages of the frequency of the channels used in political communication 14 Chapter five 15 5.0.Conclusion 15 6.0.Recommedations 15 References 16 Chapter one 1.0 Background information Graber (2005) argues that the study of political communication came into existences since the early days during the Aristotle’s rhetoric’s and politics written around 350 BC. Predictions have also been made that it could have started around 2,000 years. Political communication has it roots from communication and political science. It is concerned with the transfer of information and how this information influences the political world. It is mainly concerned with transfer of information during the political campaigns and the governments’ role in information technology, laws and regulations regarding communication policies and news broadcasting. In the modern day political communication addresses issues regarding power relationships, icons, the individual’s activities, political considerations as regards to the candidates and the symbolic structure of politics (McNair, 2003). The main goal of political communication is to pass a message that will influence the voters’ population. To be able to gauge their capabilities, political candidates are involved in the public debates where i t is determined who has the power to endorse, allow proper distribution of resources, ability to make concrete decisions and has social standings just like in America. Information in political communication moves across among the political elites, from the public to the relevant people in [power and from the political class down to the public. Information is organized and passed on by the political actors such as the parties and other groups interested in the

Response Journal 3 Essay Example | Topics and Well Written Essays - 250 words

Response Journal 3 - Essay Example However, an attempt to minimize the greenhouse effect may lead to new problems that will appear in the nearest future. For example, according to the information presented by the French bank Credit Agricole, the consumption of cement will increase in half. The invention of carbon negative cement is an ethical situation as it does not stick to major principles of engineering ethics. It is known that every engineer must do everything to contribute to the health, welfare and safety of the society he/she lives in. Another important principle is to act only in the sphere of competence. Engineers have no right to suggest inventions in any other sphere. That is why it is possible to criticize the above-mentioned invention as it has not been done together with ecologists, who seem to be the first group to handle the problem with greenhouse effect. The growing demand of cement will not contribute to people’s welfare. It is necessary to inform the public about the advantages and disadvan tages of cement utilization to act according to the principles of ethic engineering. The next step will be to cooperate with ecologists and inform the public in case of any other innovations in the field. Works Cited Alok Jha. Guardian News and Media Limited, Feb. 2008. Web. 31 Dec. 2010

NUTRITION RELATED DISEASE Research Paper Example | Topics and Well Written Essays - 2500 words - 5

NUTRITION RELATED DISEASE - Research Paper Example There are two types of nutrients, macronutrients and micronutrients. Macro nutrients provide the bigger part of energy required by the organism’s metabolic functions, whereas micronutrients provide the required cofactors for metabolism to take place. The chart below indicates various sources of foods and nutrients. Food borne illness is also referred to as food poisoning. It is any illness that is resulting from consuming, viruses, parasites pathogenic bacteria, natural or chemical toxins which contaminate the food. On the other hand a nutrient related disease results from inadequate or excessive nutrient and food intake resulting to unhealthy conditions like rickets, obesity and kwashiorkor (Archeson, Thorpe, 2013). Food that is safe is important so as to avoid instances of food poisoning, spread of microbiological dangers which include bacteria such as Salmonella. Food contaminants are mostly responsible for spoiling or tainting food and they contain such microorganisms as bacteria, parasites and other toxic substances (Archeson, Thorpe, 2013). Food contaminants usually can cause serious issues and thus resulting in diseases that every year affects an approximately 76,000,000 million people in the US and at the same time leading to over 325,000 hospitalizations and over 500 deaths. Thus awareness of possible sources of foodstuff contaminants is a crucial element as far as good nutrition is concerned. A food additive is any stuff added to foodstuff. If it’s for a direct purpose the additive is known as a direct additive such as the low-calorie sweetener aspartame mostly used in beverages, yoghurt, puddings and chewing gum (Cliver, Rieman, 2002). Several direct additives are mostly found on the ingredient tag of foodstuffs. On the other hand, indirect additives become an aspect of foodstuff in small due to the way it is stored, handled and packed. Additives are important because they impart and maintain required

Total Quality Management High School Case Study

Total Quality Management High School - Case Study Example The categories are sorted from highest the number of occurrences to the least number of occurrences. The chart shows that Confusion (37.5%), Strain (30.0%) and Sprain (12.5%) represent 80% of the total injuries received. The rest of the injuries received such as foreign body, abrasion, punctures and others represent 20% of the total injuries received. ii. The Pareto Chart will be used to report the sorted injuries received according to the number of occurrences. It shows that the most frequent injury received is Confusion, followed by Strain and Sprain which constitute 80% of the total injuries received. The priority will go to the vital few as compared to the trivial many. d. A Pareto chart shows both frequency and prioritisation of qualitative data or categories. On the other hand, a pie chart identifies data in relation to the whole while a bar chart compares data relative to one issue or among individual items. It is advantageous to use a Pareto chart when comparing different causes or issues and identifying which one needs the most priority and focus. A pie chart is useful when a report requires a display of percentages of categories that represents the whole pie. A bar chart is useful when comparing the frequency of data over time or illustrating frequency of different categories without the need of prioritisation. e. e. The data follow the Pareto principle when it is arranged in accordance from the most frequent category to the least frequent ones. It will show vital few and the trivial many. The trivial few in the data are Confusion (75), Strain (60), and Sprain (25). It represents 37.5%, 30.0% and 12.5%, respectively, of the whole categories of injuries received. Consequently, the three injuries also signify 80% of the problems. Question 4 - TQM Principle a. Total Quality Management (TQM) is a management philosophy that involves every person in the organisation and every phase of it operation. It employs a customer-focus definition which aims at maximising customer satisfaction. The role of management is vital in TQM such that they must be fully committed in TQM and this commitment must stream down the organisation. As for the Iron-Ore mining company, it overlooked the TQM principle that everyone must be involved. The General Manager decided on a 10% budget cut across the organisation without involving and aligning the ideas of the three section managers. Deciding on reducing the budget is a financial decision that ultimately hurts the operation of the company. TQM involves a process based approach which recognises the different contribution of each process to the whole business. The company also ignore the importance of customer centred definition of TQM. The goal of TQM is to satisfy customer needs and requirements. A business strategy that employs TQM focuses on the demand of the customers. The Iron-Ore mining company neglected to forecast the demand of iron ore. The Railway Manager focused on the 10% reduction of budget which consequently resulted to a reduction of capacity. Such reduction of capacity became a constraint in satisfying the customer demand. If they have prioritised the 60 mtpa requirement, they would incur a lower cost per unit even if they have greater total expenditure. Another principle of TQM involves the employment of

Film as a Subject of Study Essay Example for Free

Film as a Subject of Study Essay The tremendous expense involved in producing motion pictures reminds us that film is both an Industry, and an Art. Each film is the child of a turbulent marriage between businessmen and artists. Yet despite an ongoing battle between aesthetic and commercial considerations, film is now recognized as a unique and powerful art form on a par with Painting, Sculpture, Music, Literature, and Drama. As a form of human expression, the moving picture is similar to other artistic media, for the basic properties of other media are woven into its own rich fabric. Film employs the compositional elements of the visual arts: line, form, mass, volume and texture. Like painting and photography, film exploits the subtle interplay of light and shadow. Like sculpture, film manipulates three-dimensional space. But, like pantomime, film focuses on moving images, and as in dance, the moving images in film have rhythm. The complex rhythms of film resemble those of music and poetry; and like poetry in particular, film communicates through imagery, metaphor, and symbol. Like drama, film communicates visually and verbally : visually, through action and gesture; verbally, through dialogue. Finally, like the novel, film expands or compresses time and space, traveling back and forth freely within their wide border. Despite these similarities, film is unique. 1. It is set apart from all other media by its quality of free and constant motion. The continuous interplay of sight, sound, and motion allows film to transcend the static limitations of painting and sculpture – in the complexity of its sensual appeal as well as in its ability to communicate simultaneously on several levels. Film even surpasses drama in its unique capacity for revealing various points of view, portraying action, manipulating time, and conveying a boundless sense of space. 2. Unlike the stage play, film can provide a continuous, unbroken flow, which blurs and minimizes transitions without compromising the story’s unity. Unlike the novel and the poem, film communicates directly, not through abstract symbols like words on a page but through concrete images and sounds. What’s more, film can treat an almost infinite array of subjects. 3. There is almost nothing that the eye might behold or the ear hear, in actuality or imagination, which can’t be represented in the medium of film. From the North and South poles to the Equator, from the Himalayas as a vast mountain range to the minutest flaw in a piece of steel, from the whistling flight of a bullet to the slow growth of a flower, from the flicker of though across an almost impassive face to the frenzied ravings of a madman, there is no point in space no degree of magnitude or speed of movement within the apprehension of man which is not within reach of the film. To simplify what I’m getting at, recall the many faces of Gabbar Singh in the film Sholay, and you recall the power of film. 4. The Elasticity of Time in a Film Film is unlimited not only in its choice of subject but also in its approach to that material. A film can look to the remote past or probe the distant future; it can make a few seconds seem like hours or compress a whole century into minutes. Film can run the gamut of feeling from the most fragile, tender, and beautiful to the most brutal, violent, and repulsive. 5. Of even greater importance than film’s unlimited range in subject matter, however, is the overwhelming Sense of Reality it can convey. The continuous stream of sight, sound, and motion creates a here-and-now excitement that immerses the viewer in the cinematic experience. Thus, through film, fantasy assumes the shape and emotional impact of Reality. The technological history of film can in fact be viewed as an ongoing evolution toward greater realism, toward erasing the border between art and nature, between fiction and reality. In sum, Film is a uniquely powerful combination of the Seven Arts. II A. In the two pages above, a way of looking at films has been offered which says that films are more than just an entertaining way to pass the time. There is an art, and a science to them, which usually goes unnoticed. When you begin to notice these two dimensions, your understanding of cinema will be much smarter and sharper. To take an example, please go back to pt. 2 above, and especially the observation that film does not communicate ‘through abstract symbols’. How then does it communicate? The answer : through concrete, flesh and blood symbols. With the help of camera angles and special lighting, almost everything becomes symbolic on film. The protagonists’ hair style, dimpled cheeks, the clothes they wear, the voice in which they speak, the way they walk, the way they smoke, the solitary glass on a table, the chair, the curtain – anything and everything can be loaded with extra meaning in a film shot, and through the device of repetition be made symbolic. For instance if you see the empty glass on the same table in more than one scene, it becomes symbolic. B. Let us now go to pt. 5 which stresses the power of the camera in creating a ‘sense of reality’. This is the cinematic experience, in a nutshell. You may be watching computer-created beings as in the Hollywood film Avatar, but they succeed in feeling and sounding like humans. The same perhaps can be said about the Tiger in the film The Life of Pi. This ability to convey the sense of reality endows the filmmaker with tremendous power – which can be used to great public benefit, or it can be abused. Try and think of examples of both use and abuse†¦

Compare and contrast Shakespeare Essay Example for Free

Compare and contrast Shakespeare Essay Both poets discuss the treatment of women within their world. In each case, they indicate their disgust with the way men behave. Shakespeares sonnet offers a mocking tone to the courtly gentlemen of his day whilst Zephanaiahs tone is more angry. Shakespeare writes to a strict ABAB rhyming pattern within the fourteen line sonnet structure. Benjamin Zephanaiah however does not stick to any sort of standard rhyming pattern and the poem is not written in a regular western structure, more so in a reggae rhythm. The effect Shakespeare obtains from this structure is one of a mordant tone. The audience of the time would have expected a poem of love like Bartholomew Griffins Fiddesa. The audience expects My mistress eyes to be described as on a level with the warm brightness of the sun, and are stunned to read nothing like the sun. This evidently gives an image of Shakespeare mocking Griffin and other poets that wrote love poems at the time. I think that Zephanaiah, however, is not writing in a regular western structure and rhythm because he wants to break convention. His poem is deeply rhythmic but he clearly avoids using Eurocentric rhyming patterns and structures. This encapsulates an angry atmosphere to the poem. The reggae rhythm is often used to attack western culture. The Caribbean culture used the reggae rhythm to speak out in times of despair when Negroes were persecuted. Reggae has a distinctive sound, which originates from the West Indies. Zephanaiah writes put de judge in the grave,. The word grave is a very strong word. He is almost suggesting the judge should be killed. When he says, judge I do not think he is only referring to the judges of these so called Miss World beauty pageants but anybody that is judgemental in this way. Every person on the planet has judged somebody at some time in his or her lives, so does everybody deserve to die? It becomes apparent that Zephanaiah is also unhappy with other types of persecutions, namely racism. Zephanaiah makes several references to slavery and how his sister dont want to go to the market to be viewed like a slave and be viewed like her ancestors were, like second class citizens. He carefully intertwines womanhood and slavery. He is clearly referring to women that have been forced to become prostitutes in the red light districts of the world. Zephanaiah shows his rage to these activities as well as his disgust with how some people feel that women are tradable. Both poems use non-comparisons. Shakespeare say his mistress eyes are nothing like the sun; and that no such roses see I in her cheeks;. Shakespeare clearly mocks the love poets of the era; for example in the poem Fidessa by Bartholomew Griffin his ladys eyes the brightest stars the heavens hold; Her cheeks, red roses, such as seld have been; Fidessa line 3 Benjamin Griffin wrote Fidessa in 1596. Sonnet 130 was written just thirteen years later in 1609. Fidessa is written in the style typical to the love poetry of the time. Shakespeare clearly detests this style of writing, so writes a poem to mock it. Shakespeares poem is written in a sarcastic manner. Zephanaiah, however, uses different types of non comparisons like her value is not prize money. She is priceless. Human souls are not designed for trading; a price cannot be put on a life. The difference in effect is a much angrier feeling to the more modern of the two poems. Neither one of the poems describes the female as a woman, lady or even wife. Shakespeare uses mistress. Mistress are associated with power and control; they are on a level with any male equivalents. Zephanaiah uses the word sister. Again he is trying to show the female as an equal to the male. In both poems this has the same effect; the female is treated in the same way as a man. Both poets are trying to give a certain amount of respect to women. Both poems feature the same basic themes of sexual discrimination, the only difference being the tone they are written in. Sonnet 130 is written to mock the poets of the time whilst Miss World is written in resentment and exasperation.

Sacrament Of Reconciliation

Sacrament Of Reconciliation So lets define the difference between apology, forgiveness and reconciliation. The following definition is from the Webster Dictionary. Apology is a formal justification, defense, excuse; an admission of error accompanied by an expression of regret. It implies an attempt to avoid or remove blame or censure. Steve Cornell posted on the web a really great insight into the difference between forgiveness and reconciliation. Here he summarizes a key distinction: Its possible to forgive someone without offering immediate reconciliation. Its possible for forgiveness to occur in the context of ones relationship with God apart from contact with his/her offender. But reconciliation is focused on restoring broken relationships. And where trust is deeply broken, restoration is a process-sometimes, a lengthy one. So why the importance of distinguishing the difference? Steve continues to explain why recognizing the difference is important: The process of reconciliation depends on the attitude of the offender, the depth of the betrayal, and the pattern of offense. When an offended party works toward reconciliation, the first and most important step is the confirmation of genuine repentance on the part of the offender (Luke 17:3). So another word that can be used for reconciliation is Transformation. So when we sin we separate ourselves from Gods love or put a barrier between God and ourselves. We have deliberately, by our own free will, performed an act of disobedience against God. We can apologize to God, but it does not hold the person accountable to change or transformation of oneself. But if we ask for forgiveness resulting in reconciliation, we then are asked by God for a commitment to change in which a transformation takes place of ones lifestyle. The sacrament of reconciliation can also be used as a sacrament of healing. A healing of not only our spiritual self but also our emotional and psychological being. Sin leaves ugly scars on a person. These scars can be emotional and psychological which can have physical effects. A person can go to a physician and be healed from the physical aspect but if the scars go deeper into the spiritual being of a person then one is not completely healed. A good example are women who have had an abortion. No term can adequately express the heartbreak that abortion causes, but for the purposes of identification we will call it Post-Abortion Trauma. Common feelings associated with Post-Abortion Trauma include guilt, grief, anger and regret. These feelings frequently manifest themselves through anti-social, self-destructive, and other abnormal behaviors. Many who suffer from Post-Abortion Trauma experience flashbacks, nightmares, and varying degrees of depression. The woman who holds a Christian w orldview is very likely to begin, at some point after her abortion, to feel like a second-class citizen in Gods economy, even though she may know this to be incompatible with Scripture. She usually will either turn away from the church completely or try to prove herself by being good long enough until God will finally forgive her. Many post-abortive women, as we have already described, are secretly convinced that their transgressions are literally in a class by themselves, beyond the reach of Gods forgiveness. The more important task, then is to accept on an emotional level what they may already know on an intellectual level: that Gods forgiveness is already available, and that they must decide to reach out and grasp it firmly. There are three important aspects to this firm grasp on forgiveness: (1) knowing Who ultimately has paid the debt, (2) allowing intimacy with God to be restored and (3) understanding the difference between punishment and consequences. The Bible clearly teaches that God has made provision for the forgiveness of wrongdoing. But the post-abortive woman often has a very difficult time believing that forgiveness is available for her selfish and catastrophic choice. Thus, in apparent contradiction to (or ignorance of) her own theology, she cannot accept Gods forgiveness. Instead, she continues to live in a compartmentalized state in which her head knowledge and her heart knowledge do not match. Like the person described in the Matthew 18 parable, she has been told of her Lords forgiveness; but her guilty emotions still demand that she pay her debt herself. Restoring intimacy is the second aspect of forgiveness, and it is perhaps best understood in the parent-child relationship. When a child chooses to do something wrong, a healthy, loving parent needs only to know that the child is genuinely sorry for her actions for reconciliation and intimacy to be restored. In the same way, God only needs for us to verbalize our responsibility and sorrow for our action in order to restore intimacy with Him. Finally, the third aspect of forgiveness has to do with understanding the difference between punishment and consequences, which are all too easily confused. For the post-abortive woman. a consequence might be infertility. It is tempting for her to interpret this as a sign of Gods continued judgment and rejection. Instead, she needs to understand Gods care for her, and His limitless capacity to redeem the fallout from unwise choices in a fallen world. God, as a loving parent, is as grieved as we are about the losses brought on by our choices. But living with the consequences of our choices is a key part of the uncoerced relationship God desires to have with us. The sacrament of confession unveils us and humbles us before God. Confession removes barriers of sin so that the love from the Father can be completely received by us and then we in turn are strengthened to return that beautiful unconditional love back to the Father and share it with others around us, particularly our spouse. Christ conquered the death of sin at the cross- He became sin itself, died and defeated it through the resurrection. Ironically, it is through Christ, that our sin brings us to new life. The more we reveal of ourselves, the more we are forgiven- where there is much forgiveness there is much love and gratitude. Our anger dies, our bitterness dies, our resentment dies, our critical spirit dies, and our desire for revenge dies. We are now set free so that we ourselves may forgive and live a joyful, fulfilling marriage in and through the grace of Christ. It may be that at one time or another we have found the sacrament of Reconciliation a burden. Perhaps we even can remember an occasion when we said, I wish I didnt have to go to confession. But certainly in our saner moments we find Reconciliation a sacrament that we love, a sacrament we would not want to be without. Just think of all that the sacrament of Reconciliation does for us! First of all, if a person has cut himself off from God by a grave and deliberate act of disobedience against God (that is, by mortal sin), the sacrament of Reconciliation reunites the soul to God; sanctifying grace is restored to the soul. At the same time, the sin itself (or sins) is forgiven. Just as darkness disappears from a room when the light is turned on, so too must sin disappear from the soul with the coming of sanctifying grace. When received without any mortal sin on the soul, the sacrament of Reconciliation imparts to the soul an increase in sanctifying grace. This means that there is a deepening and strengthening of that divine-life-shared by which the soul is united to God. And always, any venial sins which the penitent may have committed and for which he is truly sorry are forgiven. These are the lesser and more common sins which do not cut us off from God but still hinder, like clouds across the sun, the full flow of his grace to the soul. It is a spiritual medicine which strengthens as well as heals. That is why a person intent upon leading a good life will make it a practice to receive the sacrament of Reconciliation often. Frequent confession is one of the best guarantees against falling into grave sin. It would be the height of stupidity to say, I dont need to go to confession because I havent committed any mortal sins. All these results of the sacrament of Reconciliation-restoration or increase of sanctifying grace, forgiveness of sins, remission of punishment, restoration of merit, grace to conquer temptation-all these are possibleonly because of the infinite merits of Jesus Christ, which the sacrament of Reconciliation applies to our souls. Jesus on the cross already has done our work for us. In the sacrament of Reconciliation we simply give God a chance to share with us the infinite merits of his Son. Your sins are forgiven. (Luke 5:20) t was many years and many struggles later that I realized that it is in the solitude of the confessional when I most live by the way (or power) of the cross. It is in the confessional that I become soulfully naked and surrender my sinful life to God. He then gifts me with new life (His Grace). It is through Gods grace that the possibilities for life become endless and exciting. Philippians 4:13 reads I can do everything God asks me to with the help of Christ who gives me the strength and power. Realize the sacraments are living. God is actually present in the sacrament of reconciliation through His grace (the power of the Holy Spirit). God loves humility so when I completely reveal my weaknesses and failings to God in the sacrament of reconciliation, God gifts me with His grace and through His grace HE inwardly strengthens me against future sin and temptation. The Holy Spirit fills me with love, joy, peace, true happiness and a feeling of being content no matter what my life circumst ances may be. Ultimately, in the confessional, I am slowly being set free from the bondage of sin because in my deepening love for God I loose desire to sin.

Hath Not a Jew Eyes? The Identity of Shylock and Purpose of Anti-Semiti

Shakespeare’s The Merchant of Venice continues to receive criticism because of the many controversial topics integrated within an already debatable plot. One such reproach is whether the play demonstrates factors of anti-Semitism or persists as a criticism of the anti-Sematic tendencies of Christians during Shakespeare’s time. The factor of genre plays an essential role in how the play is interpreted when regarding anti-Semitism, particularly when viewed as either a romantic comedy or a genre that better encompasses the financial, moral, and religious conflict that is so prominent throughout the play. For instance, when analyzed as a comedy, Shylock’s malevolence may not exactly be reviewed as comical, but nevertheless seems peculiar and outrageous at times. From a religious standpoint, however, the vehement interactions between Shylock and Antonio are clearly centered on revenge and appear much more violent than a comedic standpoint may suggest. Furthermore, bec ause the play is â€Å"laced†¦ with cobwebs of fraud, theft, and speculation on all sides, it is less about the pursuit of love than about the pursuit, possession, and power of money† (Russin 115). In short, while some elements of the play may be substantially different in regards to the context of today’s time period versus Shakespeare’s time period since the complexity and rich use of language may be particularly susceptible to various interpretations, there are numerous examples that clearly demonstrate certain actions of Jewish oppression. Specifically, Shakespeare implicitly explores trends of anti-Semitism and establishes an ambiguous identity for Shylock by providing both a symbolic portrayal of the Jewish culture and a distinct dichotomy between Shylock and Antonio. Sh... ...ict imbedded within the text. Works Cited Anti-Semitism and The Merchant of Venice: A Discussion Guide for Educators. New York: Anti-Defamation League, 2006. Print. Coonradt, Nicole. â€Å"Shakespeare’s Grand Deception: The Merchant of Venice- Anti-Semitism as ‘Uncanny Causality’ and the Catholic-Protestant Problem†. Religion and the Arts. 11 (2007): 74-97. Print. Rosenshield, Gary. â€Å"Deconstructing the Christian Merchant: Antonio and the The Merchant of Venice†. Shofar: An Interdisciplinary Journal of Jewish Studies. 20.2 (2002): 28- 51. Print. Russin, Robin. â€Å"The Triumph of the Golden Fleece: Women, Money, Religion, and Power in Shakespeare’s The Merchant of Venice†. Shofar: An Interdisciplinary Journal of Jewish Studies. 31.3 (2013): 115-130. Print. Shakespeare, William. The Merchant of Venice. New York: Simon & Schuster Paperbacks, 2010. Print.

career goal :: essays research papers

It has been my craving in every aspect of life to do things differently, chart my own path and tread in to uncharted territory. Nine years back, this what made me join a course in bachelor of marine engineering at MERI, the only institute in India exclusively offering such a course. Idea of venturing in to high sees, braving the storms with only handful of resources and almost completely cut off from out side world made adrenaline pumping in to my veins. All this along with opportunity to get exposure to highly sophisticated systems on board ships, which was fodder for my technical bent of mind seemed perfect for my adventure seeking personality. Through out my career progression I have made such decisions like joining LNG shipping pool of my company and seeking extra professional qualification of eligibility to sail on diesel engine driven as well as turbine driven ships Looking back after nine years, I could not feel more assured that at that time, I made the right choice. My unusual combination of experiences sets me worlds apart from not only a normal engineer but also from a marine engineer at similar position. Working for a big shipping company, exclusively on international assignments in high tech, capital intensive and rising LNG industry is the kind of job I had envisioned at the time of finishing my graduation. I could not have come here without that choice I made back then. As suited to my challenge seeking nature I foresee my own career moving in the direction of handling higher responsibilities in the core business, initially from an advisory perspective (i.e. consulting) and ultimately from a leadership role within a manufacturing entity, preferably a start-up venture. With Asia, especially India rising on global corporate battlefield I want to be where global language and intercultural/personal skills make the difference, where technological know-how supports innovative ideas. This is where I can make my best contribution. In short, I want to be where the action and the challenges are. Thus the reasons why I want to go back to university and do a MBA to get myself a thorough business background to understand not only my career experiences but other students as well and put them in to business context and have a holistic view of the organization. The knowledge I will gain should help facilitate a career change. After extensive work in high tech LNG shipping industry, I want to transfer to shore based industry.

Brand management. Dove Essay

1) Why does Unilever want fewer brands? First of all let’s define what we mean does â€Å"brand† mean? I think brand is the practical, emotional, or instinctual response that is stimulated in the brain by a product or company. Brand is the image and feeling that get to people minds and hearts when they hear, smell, see and think of your name, product, and benefit. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name. Unilever wants fewer brands because it takes time, energy and resources to manage each brand. The more brands you brandish, the more resources you expend. In addition, brands compete with other brands for mental real estate in the customer’s mind. So, Unilever needs to have fewer brands, but these brands have to be stronger. Also, Global decentralization brought problems of control to the company and its portfolio had grown is a relatively laissez-faire manner and that makes Unilever has lacked of g lobal identity. 2) What was Doves market positioning in the 1950’s? What is its position in 2007? In the 1950’s, Dove’s position was a functionally superior cleanser than soap, centered on science. Today, Dove is transforming into a lifestyle brand, centered on an emotional connection between consumer/product. In the 1950s Dove’s positioning was based on the functional superiority of its products and Dove’s position was a functionally superior cleanser than soap, centered on science. Since the formula for the soap had come from military research conducted to find a non-irritating skin cleaner with high levels of natural skin, Dove did not call their product ‘soap’. The advertisements clearly conveyed that Dove was one-quarter cleansing cream and further reinforced this fact visually with photographs that showed cream being poured into a tablet. Thus their positioning in the 1950s was solely based on conveying the benefits of Dove as a moisturizing agen t and a cleanser. However, Dove changed its positioning in 2007. A reason for this change was the parent Unilever’s initiative ‘Path to Grow’. Under this initiative Unilever wanted to reduce the diversity of its brands and bring down the number of brands from 1600 to 400. Unilever had selected Dove as one of its portfolio of brands that would serve as ‘Masterbrand’. Each of these Masterbrands would be an umbrella  identity over a range of product forms. Under this new initiative, Dove was transforming into a lifestyle brand, centered on an emotional connection between consumer and product. This meant that Dove is no longer communicating functional superiority as functionality meant different things in different categories. 3) How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of this case? Throughout the years, Dove has kept a consistency with their appreciation for natural women. However, their style of messaging has changed. From emphasizing the functional benefit of a moisture rich cleansing bar and having the product sell itself, Ogilvy and Mather advertising agency has created a life stage of confidence for the natural women. They rely on more edgy concepts, though maintaining respect to the product and mission statement. On other word, before 2000, Unilever’s brand management strategy was decentralized and cannibalistically capitalistic, pushing each brand manager to compete with in-house brands. After 2000, organizationally Dove sought to thin the herd and focus on building super-brands. Prior to 2000, the meaning of Dove was simple and aspirational: soap that would not dry your skin. After 2000, Dove used emotional stimulus to implant the product deep in the customers’ minds. Dove became a statement of who you are, so one of the big differences between then and now is the additional availability of options to communicate a branded message to consumers. 4) Spend a little time searching blogs, using Google Blog Search, Technorati, BlogRunner, or any other blog search engines, to get a sense of what people are saying about Dove today. What does this discussion (your blog search) contribute to the meaning of the brand? There is some kind of political or social message included in their advertisements of the real beauty campaign, which heat up discussions on the Internet. On the blogs, I feel there are mostly negative critics about Dove. However, this is with regard to their advertisements so it means the reactions are about the message included in it, not specifically about the products. In addition,  Dove does not include its products in the advertisements of the campaign.†¨Among the blogs, Dove is perceived as a brand which tries to express what the average women looks like. Dove emphasizes on true beauty and naturalness, which concerns a true challenge by expressing this in its advertisements. To some people it is appealing w hile for some others it is not. This comes forth out of believe that the women in the advertisements are not really natural; there is some distrust among a group of customers when it comes to unknown possibility of putting on make-up and using Photoshop in the advertisements. This is what the discussions on blogs can result in; it can generate distrust as well as trust of the Dove brand among people and/or customers and I want to focus on two factors here Image building: Once I typed the term â€Å"Dove†, thousands of posts come out. No matter the comment is good or bad, the more the posts are. From different bloggers, there are different point of views for this brand which provide consumers a whole scope of a product. And if read comment for a famous blogger, his neutral comments not only impress consumers but also even persuade them into buying Dove’s products more. Second, Brand identification: Besides persuasive comments from famous bloggers which make customers devote to it, most discussions are usually customers’ reviews based on their personal experiences and usually follow a product page or a link connected to purchasing pages. In fact, these kind of reviews are almost good words, but even though knowing that the reviews are over exaggerated, customers still identify with Dove unconsciously and furthermore purchase instantly. I believe it is hard to know the effect on the sales of the Dove products and it is not clear, the discussions mainly focus on the message of the advertisement campaigns. †¨In the end, the discussions generate favorable and unfavorable arguments for the Dove brand. The image of women in advertisements is a sensitive subject among women in the world. The term ‘beauty’ captures many different meanings among people and therefore it is a topic, which can lead to endless discussions. Moreover, for Dove this means that it is not perceived as solely a brand for products however, also as a brand which tries to make people aware of the impact of brands and its advertisements in general. Finally, I think they should have focused in both genders or mentioned how males can affect women’s’ decision-making. 5) Footnote 1 of the case leads you to a blogger who asks, with reference to the age of YouTube advertising, â€Å"Is Marketing now cheap, fast and out of control?† Footnote 2 refers to Dove as having started a conversation â€Å"that they don’t have control of.† In â€Å"When Tush comes to Dove† Seth Stevens writes about the â€Å"risky bet that Dove is making†. Do You see risks for the Dove Brand today Summery: Dove consider as the world’s number one brand for health and beauty product sector. In the past it has built its success on innovating products such as its early toilet bar with moisturizing cream, which was quite a revolution on the soap market at that time. Dove’s marketing strategy since 1957 and the launch of the first â€Å"cleansing bar† was to communicate on the functional superiority of its product (no dry sensation) over traditional soap. It was a great success that made the brand the leader on this market. But as I read it in the case, Dove became a â€Å"masterbrand† of Unilever in 2000, which started to sale many health and beauty product (deodorants, body lotions, hair care, etc) under the brand name of Dove. That’s why Dove had to change its advertising strategy. Marketing could no longer base its strategy on the functional superiority of its â€Å"soap† but had to communicate on a wider message. That’s when Dove started with its â€Å"Campain for real beauty† and builds the image of a brand with â€Å"ideas† and â€Å"point of view† on the society. Dove had always preferred natural-looking women for its ads rather than stereotypical models but each time, it was only to promote the benefits of Dove products. In this campaign, it was the first time they promote controversial message against the common image of women’s beauty. They communicated on the natural beauty (provided by Dove products) instead of â€Å"unreachable† and â€Å"fake† beauty that you can see in the majority of advertisement. This controversial marketing campaign had a huge success in terms of media coverage but some people talked about the risks taken by Dove in opening a social debate that they couldn’t control and the fact that they might get the image of the â€Å"fat people† brand which could put them in an uncomfortable marketing position. First of all, Dove made this range of ads to discuss about the common image of beauty in our society. They were taking position as they present themselves as the leader of a battle against non-natural and unreachable beauty. It is a good way to build the image of a brand that has a point of view and cares about women’s problems beyond the need of the product itself (lack of self-esteem, etc). They made some TV ads that to launch the â€Å"buzz† and it worked better than expected as the media started to talk about a new social debate and some TV shows mention it as cultural phenomenon. Then they posted videos on YouTube. After a quick and large spread on the web, the message took another dimension as bloggers and forum’s users start to talk about it. That’s where the risks has begun. As Dove’s message was diffused widely, it was getting harder and harder to control the content of it and the image it wanted to promote. I think the only field where it is risky is for the non-potential consumers that can speak in a bad way about the brand and then change the mind of the potential consumers. As is mentioned in the case, every controversial message is dangerous if you can no longer control it. Some voices started to see Dove as the brand for â€Å"fat women† and saw the no-aspiration aspect in Dove’s advertising. There were a lot of parodies done on the ads and some of them were very critical about Unilever hypocrisy and real motives. Though Unilever was very careful about public relations, there was a risk with this campaign of losing the power of delivering a clear image and message. To conclude, I think that if I could find some risks in this strategy, the benefits of it are far more numerous. . I do not consider it risky for Dove to put an advertisement campaign in this way. Because using this new way of distributing their advertisements only enhances the brand awareness and the attachment and loyalty of customers of the Dove brand. Also, They successfully touched many people in a very short time and, above all, besides the first TV and banner ads, this campaign grew up hugely without costing a thing, which is an amazing advantage and smart act. TV shows and debate, as well as Internet diffusion were doing the work for it. I think their strategy is not a big problem for the brand’s image if we compare it to all Dove’s sales and financial results.

Martin Luther King Essay

â€Å"I have a dream that one day my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character† (â€Å"Martin Luther King Jr.†). These wise and upholding words of confidence and determination changed the face of America during a time of hate and discrimination. King’s inspirational leadership and speeches helped make a local bus protest into a historical event (â€Å"King, Martin Luther Jr.†) He gathered thousands of people, both black and white, to many encouraging protests and meetings to bring a hateful and racist world to peace. His strategy of â€Å"encouraging nonviolent protest and interracial cooperation helped him to fight effectively again the southern system† (King, Martin Luther Jr.†). These strategies were also based on the belief of Indian pacifist Mohandas Gandhi. Martin Luther King Jr.’s ambition to seek a perfect world was extravagant; he will always be in the minds and hearts of Americans in years to come. Martin Luther King Jr. was born on January 15, 1929, in Atlanta, Georgia (â€Å"Martin Luther King Jr.†). His birth name was Michael, but he later changed it to Martin (â€Å"Martin Luther King Jr.†). His parent’s names were Alberta and Martin Luther King, Sr. Alberta was a homemaker and Martin Sr. was a minister (â€Å"Martin Luther King Jr.†). Martin Jr. also had an older sister, named Christine, and a younger brother, named Alfred Rogers 2 (â€Å"Martin Luther King Jr.). Young Martin grew up in Atlanta to a very loving family highly devoted to service and faith. When Martin was young, he first encountered racism when his friends’ mother (who was white) did not allow him to play with her white son (Darby 8). Martin was too young to understand completely the meaning of why he was not allowed but the message he was simple, blacks were different from whites (Darby 9). Martin’s knowledge was known at a young age. He began reading at a very early age; his favorite books were about black history and the people who made it (Darby 13). He went to school at local segregated schools in Atlanta. He went to school when he was only five years old, but at the time it was only legal for kids to start school at the age of six. After officials found this out, he was forced to wait another year and start again. Martin attended Young Street Elementary and David Elementary Schools. When Martin was a junior in high school he was taking college exams that showed how advanced he was (â€Å"Martin Luther King Jr.†). He was able to go to college at the age of fifteen, skipping two years of high school. Martin attended Morehouse College, an all boy’s school and one of the finest black colleges in the country at the time. He studied sociology and received his bachelor’s degree Morehouse in 1948 (â€Å"Martin Luther King Jr.†). At the time Martin was thinking about becoming a minister. His father being a key role model on his decision to become a minister, he described his decision as an â€Å"inner urge,† calling him to â€Å"serve God and humanity (Carson 501). He was ordained during his final semester at Morehouse (Carson 502). At this time and point in his life, this is also where Martin began to precede his first steps towards his political spotlight. After departing Morehouse, King increased his understanding of liberal Christian thoughts while attending Crozer Theological Seminary in Chester, Pennsylvania from 1948 to 1951 (Carson 502). King had interest in Reinhold Niebuhr neorthodoxy which emphasized the impact of social evil. Martin added he didn’t begin a quest or method to eliminate social evil until he attended Crozer (Darby 20). Even as he continued to question and modify his own religious belief, he was performing outstandingly and graduated at the top of his class (Carson 502). He won the Plafker Award for the most outstanding student and received the J. Luis Crozer fellowship to study at any university of his choice (Darby 21). His parents gave him and hug and bought him a brand new Chevy. After graduating from Crozer, King began his doctoral studies in systematic theology at Boston University in School of Theology (Carson 502). The paper King had written during his time at Boston University had showed little originality but much plagiarism but had also formulated a decent perspective (Carson 502). By the time King had completed his doctoral studies in 1955, King had a strong view upon a wide range of theological and philosophical texts to express his views with precise information (Carson 502). His new and increased theological insights became known as he expanded his preaching activities at local Boston churches where he had assisted his father at masses. Also during King’s stay in Boston, he had met Coretta Scott, an Alabama born Antioch graduate who was then a student at the New England Conservatory of Music (Carson 502). On June 18, 1953, the students were married in Marion, Alabama, where Coretta’s family lived (Carson 502). During the following academic year, King began work on his dissertation which he completed during the spring of 1955. Thus finishing his dissertation, he was awarded a doctorate (Ph.D.) I theology and became Dr. Martin Luther King Jr. (Darby 23). Although he had thought about pursing an academic career, King decided to accept an offer to become the pastor of Dexter Avenue Baptist Church in Montgomery, Alabama (Carson 502). In 1955, King was selected by the Montgomery Improvement Association to protest the arrest of NAACP official Rosa Parks for refusing to give her bus seat up to a white man (Carson 502). With King as their leader, the association led a year long boycott. King gained his leadership abilities through his religious background to gradually form a strategy that involved black churches to gain white support (Carson 502). Many of King’s beliefs were also mixed with the concepts on Indian pacifist leader Mohandas Gandhi to enforce non-violence during his protests. During King’s speech at a local segregated black church, he had gathered four thousand people to hear the story of Rosa Parks (Darby 34). After Martin’s speech, people cheered and stomped their feet as their reaction. The Civil Rights Movement had begun with King as their leader (Darby 35). King had led the MIA’s plan to the use of blacks not using buses until they were legal to have the right to sit anywhere they would please. During the time when blacks did not ride buses, Martin would preach too many to â€Å"not boast or brag,† and if struck, â€Å"do not strike back† (Darby 43). One evening Martin was pulled over by an officer on his way home, he said he was speeding (Darby 29). The officer had told Martin that he was to be taken to the Montgomery Police, but the way he was taking him was a way through Klansman land. Klansman land was where many African Americans were taken, beaten, and hung without anybody knowing (Darby 40). Martin was very scared but soon relieved after seeing the sign: Montgomery Jail ahead (Darby 40). King was soon released from jail too good news; Alabama had passed the new desegregation law, this meant victory for the blacks and the beginning of change for both races (Darby 42). With the victory, Martin cautioned black people to accept their victory with dignity and to resist violence. When King had time away from his social life, he liked spending time with his three kids. Spending time with his kids had made him stronger and more ready mentally for what was to come (Darby 61). King’s campaign to end segregation at lunch counters and in hiring practices drew nationwide attention when police turned dogs and five horses onto demonstrators (â€Å"Martin Luther King Jr.†). King was jailed with hundreds of supporters, many of them being schoolchildren (â€Å"Martin Luther King Jr.†). After being released from prison, Martin and other Civil Rights Leaders began organizing the historic march in Washington D.C. A mix of races of about 200,000 gathered peacefully at the Lincoln Memorial to demand equal justice for all citizens (â€Å"Martin Luther King Jr.†). Here crowds were  intrigued by King’s uplifting â€Å"I have a Dream† speech (â€Å"Martin Luther King Jr.†). His speech emphasized his faith that all men, someday, would be brothers (â€Å"Martin Luther King Jr.†). His speech encouraged national opinion that resulted in the passage of the Civil Rights Act of 1964 (â€Å"Martin Luther King Jr.†). The act enforced desegregation of public accommodation and outlawing discrimination in public owned facilities (â€Å"Martin Luther King Jr.†). The eventful year awarded King the Nobel Peace Prize in Oslo in December. Opposition hit within the Civil Rights movement during March of 1965 at a demonstration in Selma, Alabama. The opposition was aimed at giving blacks federal voting rights that would provide legal support for the African Americans in the south (â€Å"Martin Luther King Jr.†). King organized the initial march from Selma to the state capital in Montgomery but did not lead it himself. The marchers were turned back with tear gas and night sticks. Determined for a second march, King set out with fifteen hundred marchers, black and white until the group came to a barrage of state troopers. Instead of forcing a confrontation, he led his followers to kneel and pray then unexpectedly turn back (â€Å"Martin Luther King Jr.†). The country was amazed by there actions resulting in the passage of Voting Rights of 1965 (â€Å"Martin Luther King Jr.†). In 1957, he was elected president of the Southern Christian Leadership Conference, an organization formed to provide new leadership for the civil rights movement (â€Å"King, Martin Luther, Jr.†). His ideas were based from Gandhi in the organization. In a period from 1957-1968, King traveled our six million miles and spoke over twenty five hundred times (â€Å"King, Martin Luther, Jr.†). He was arrested at least twenty times (â€Å"King, Martin Luther, Jr.†). He was assaulted at least four times (â€Å"King, Martin Luther, Jr.†). He was awarded five honorary degrees; was named Man of the Year by Time magazine in 1963 (â€Å"King, Martin Luther, Jr.†). His strategy of encouraging nonviolent protest and interracial cooperation enabled him to fight against the Southern system (â€Å"King, Martin Luther, Jr.†). King’s inspirational leadership and his speeches helped to evaluate a local bus protest into a historical event (â€Å"King, Martin Luther, Jr.†). He was not only the symbolic leader of African Americans but also a world figure. He was the youngest man ever to receive the Nobel Peace Prize (thirty five years of age). He also turned down the prize money of $54, 123 and it would go to the civil rights movement. He delivered his famous speech of â€Å"I’ve Been to the Mountaintop,† April 3, 1968 (â€Å"King, Martin Luther, Jr.†). This had been King’s last speech. At 6:01 p.m. of April 4, 1968, while standing on the balcony of his motel room in Memphis, Tennessee, where he lead a protest for striking sanitation workers, he was assassinated (â€Å"King, Martin Luther, Jr.†). Martin was a man, he was not God. His charismatic and powerful way of speaking had changed American lives until present day. He was a man of vision and determination. He was often overworked and overtired, but this had never stopped him of dreaming what could be.

Branding and brand management Essay

What is a brand? A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketer’s promise is to deliver a specific set of features, benefits and services consistently to the buyers Cadbury’s best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties The Cadbury brand is associated with best tasting chocolate Marketing managers at Cadbury are working to ensure this association is continually developed. Key concepts of quality, taste and emotion underpin the Cadbury brand. These core values help to differentiate Cadbury from other brands and ensure its competitive advantage A brand is a complex symbol that can convey up to six levels of meaning 1. Attributes – a brand brings to mind certain attributes – Cherry Ripe – ripe juicy cherries and moist coconut smothered in rich ‘Old Gold’ Dark Chocolate – Crunchie – golden honeycomb smothered in Cadbury ‘Dairy Milk’ Milk Chocolate – Flake – unique, delicate strands of crumbly, flaky Cadbury ‘Dairy Milk’ chocolate – Picnic – combine delicate fingers of crisp wafers, temptation of chewy caramel with goodness of rice crisps, all generously encased in Cadbury chocolate – Roses – delicious mix of Milk and Dark chocolates, ideal token gesture for any occasion – Dairy Milk – the goodness of a glass and a half of rich full cream milk in every 200g, Australia’s favourite chocolate 2. Benefits – each brand’s attributes must be translated into functional and emotional benefits to the consumer 3. Values – Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’ 4. Culture – For many people, chocolate is Cadbury, and no other brand will do 5. Personality – taste, colour purple and the glass and a half symbol all all hallmarks of Cadbury personality 6. Users – the kind of consumer or who buys or uses the product. Loyal customers are the most valuable customers to have because they will buy your product over and over again Brand equity – Brands vary in the amount of power and value they have in the marketplace – Brand equity is an asset – Cadbury brand equity is highly differentiated from other brands with consumers. Brand equity is the value consumer loyalty brings to a brand, and reflects the likelihood that a consumer will repeat purchase. This is a major source of competitive advantage. Brand name decisions – Manufacturers and service companies who brand their products must choose which brand names to use – Cadbury brands include the Corporate name combined with individual names – The company name legitimises, and the individual name individualises the new product – A suitable name, must be chosen and registered; it must be unique to the product and in today’s business arena, it should be capable of international use. Careful checks must be made to ensure that the selected name does not mean something different in other languages Brand-building tools Amongst the most important tools for attracting attention to Cadbury brands are: – Public relations and press releases – brands can gain a lot of attention from well-placed newspaper and magazine stories. – Sponsorships – brands are frequently promoted in sponsored events. Cadbury sponsor the Melbourne Cup Carnival, the animal nursery’ at the Royal Show, and the three time AFL premiership champion Brisbane Lions – Factory visits – Cadbury have factory tours in which they invite visitors to spend the day at their Claremont factory in Tasmania – Event marketing – product launches – Social cause marketing – some of the projects that Cadbury support are the Students In Free Enterprise, Foodbank and the Variety Club Brand strategy decision Generally a company’s brand strategy varies depending on whether the brand is a functional brand, image brand or an experimental brand – functional brands – are purchased to satisfy a functional need such as immediate eat i.e. chocolate bars – image brands – arise with products or services that are difficult to differentiate, or to assess quality, or convey a statement about the user – experimental brands – involve the consumer beyond simply acquiring the product Over time, each type of brand can be developed further. A company can introduce line extensions (existing brand name extended to new sizes or flavours), brand extensions (new brand names in existing product categories), multibrands (new brand names introduced into same product category), new brands (new brand name for a new category product) and co-branding (combining two or more brand names) Brand auditing and positioning Cadbury need to periodically audit their brands’ strengths and weaknesses It will occasionally discover that it may have to reposition the brand because of changing customer preferences What are Cadbury’s key brands? The Cadbury Dairy Milk block is the company’s flagship brand There are many other favourites including Fruit & Nut and Hazel Nut, as well as popular cream filled products such as Snack and Caramello Cadbury produces a variety of boxed chocolate assortments, most notably Milk Tray and Roses. Children’s lines include Australia’s long time favourites Freddo Frog and Caramello Koala. Famous Cadbury chocolate bar lines such as Cherry Ripe, Picnic, Flake and Crunchie also feature amongst Cadbury brands Are there different brands for different target markets? The Cadbury brand has a profound impact on individual product brands. Brands have individual personalities aimed at specific target markets for specific needs e.g. TimeOut, for example, is an ideal snack to have with a cup of tea Consumers know they can trust a chocolate bar that carries Cadbury branding The relationship between Cadbury and individual brands is symbiotic with some brands benefiting more from the Cadbury relationship, i.e. pure chocolate brands such as Dairy Milk. Other brands have a more distant relationship, as the consumer motivation to purchase is ingredients other than chocolate, e.g. Crunchie. Cadbury has identified brand values and adjusts its advertising strategies to reflect these values in different markets. Its strategy can vary from increasing brand awareness, educating potential customers about a new product, increasing seasonal purchases, or as is currently the case in the ‘Go Another Cadbury’ campaign to highlight the positive emotional value of the brand. How are the brand images related to Cadbury’s overall positioning in the market? Customers come to know a brand through a range of contacts and touch points, particularly trough word of mouth, personal observation and use, and images through advertising and promotion The ‘taste’ of Cadbury’s chocolate has long been the focus of Cadbury’s advertising. This has been supported by the slogan ‘a glass and a half of full cream milk in every 200 grams’, accompanied by a picture of milk pouring into the Cadbury’s Dairy Milk chocolate block. This was a tremendous advertising coup and has served the brand well for over 50 years. The image has become an integral part of the packaging design and has been featured in magazines, and on buses and trains, billboards, and television Cadbury’s unshakable dedication to tradition and philosophy of using only the finest quality of ingredients and finest quality goods help to position it not only in Australia but all over the world Cadbury has established itself as a company of fairness and integrity, which always attempts to operate as a socially responsible business The choice to support and sponsor certain events and organizations alos shapes these images References: Kotler, P 2003, Marketing Management, 11th edition, Pearson Education, NJ, USA Cadbury, http://www.cadbury.com.au, http://www.cadbury.co.uk, http://www.cadburyschweppes.com Cadbury Head Office, The story of Cadbury and Chocolate Making, Port Road, Hindmarsh, SA Gain Report #AS2042, Australian Product Brief Confectionery Products 2002, Australian Centre for Retail Studies

Celta

CELTA P/T Karolina Szybinska Assignment 3: Skills Related Tasks -1I decided to use the â€Å"Metro† article on Big Brother for my skills related task. I think it is an appropriate text for English language learners, because the article was published in â€Å"Metro† – a free newspaper which students will immediately recognise (proven that they have lived in London for more than 2 weeks). I also think that the use of an â€Å"authentic† text could be hugely appreciated by the students; the ability to read and understand a newspaper they see daily is an enormous confidence booster for them.The article deals with contemporary issue, and the topic is not culturally biased as the concept of Big Brother will be known to European students and possibly to other students with a little bit of an interest in the western culture. But, most of all, this article is perfect for a reading activity, as the topic is known to be a very controversial one and would make it a gr eat discussion/ productive skill extension.I would use it with an intermediate/upper intermediate level students (depending on the individual students too, trying not to match the level to the strongest students, but also making sure the students are not bored or unchallenged because I focus too much on the weaker ones). -2– I think a good starting point for this lesson would be playing a trailer of The Truman Show movie and start from there. Many students will be familiar with the movie already and if they are not, the trailer provides a good explanation of the problem in the movie.The idea of being invigilated 24/7 is put across quite bluntly in the trailer alone. The trailer is also a good aid to use, should any Assignment 3 P/T Celta Karolina Szybinska 1 students have problems with a sentence in the text â€Å"The Truman Show-style concept†. Students could first discuss with partners whether or not they have seen the movie, how they feel about being filmed, do they know any other movies/books/TV programs where this idea is explored . After eliciting Big Brother, ask some additional, personalised questions like â€Å"Have you ever watched BB? , â€Å"Would you like to be one of the contestants? †, â€Å"Have you ever applied for the show? †. Then I could move to the first reading activity. -3Although there are plenty of new vocabulary items in the article, I think students would not have any significant difficulties with grasping the overall meaning of the text. I am not a fan of pre-teaching vocabulary, I agree with Jeremy Harmer here, who claims that â€Å"by giving them some or all of those words we deny them [a chance to practice tackling authentic texts]† (Harmer, 203) i.I think that students get the better grasp of the word if they work themselves towards the meaning, e. g. from the context, and in this article I would only preteach key vocabulary, such as contestants, to air sth, to screen sth, pittance. I would us e pictures/movies and CCQs to convey the meaning. For the remaining vocabulary issues I would count on the students to try and convey the meaning from the context or give them a matching exercise of words and synonyms to be completed in pairs in the pre-reading stage of the lesson. 4I would use this article to practise skim reading. It is not long, but consists of enough paragraphs to cater for the teacher to set up skimming activities. My activities for practising skim reading through this article would be as follows: ? Match the paragraph with the heading ? Put the scrambled paragraphs in order. Assignment 3 P/T Celta Karolina Szybinska 2 I would remind/explain to the students that skim reading is a skill that require quick reading and ability to choose only important information.After instructing activity, give them the handout to match headings with paragraphs and give the students quite conservative time limit (2 minutes), as they need the push to read quickly and finish before the time is up, otherwise the students tend to focus too much on unknown vocabulary instead (Riddell, 102)ii. After that, pair and then group feedback. Then give out another handout with scrambled paragraphs and give them another 3 minutes to put them in a correct order, followed by pair and group feedback. For this task I prepared two various copies.If the group is energetic, I would just ask the students to number the paragraphs from 1-6. If the group is low on energy and needs some kinaesthetic and personalised activities, I would give them scissors, glue and a blank sheet of paper, so they would have to cut the paragraphs up and glue the correct order. -5For the more detailed understanding task, I would use 2 activities, which I think will be suitable. ? a set of questions with multiple choice answer. ? a True/False questionnaire about the article, each followed by â€Å"why? so the student can also identify the fragment of the article containing the relevant information. Davi d Riddell says that answering multiple choice and T/F questions required scanning the text for specific informationii but I truly think that this activity could be used as the detailed reading task. Because students would have already skimmed the text by then, additional scanning would supplement the initial task Assignment 3 P/T Celta Karolina Szybinska 3 and together it could form a comprehensive and detailed reading activity. Particularly if the questions were not too easy with an obvious answer. 6For the last part of the lesson I would put pictures of Big Brother contestants engaged in various activities in the house (sleeping, cooking, working in the garden, cleaning, dancing etc. ) around the classroom. I would also play a short clip of Davina McCall reporting from a Big Brother house. Students will be put in pairs and told that they are news reporters broadcasting from outside the Big Brother house and that their producer gave them 10 minutes to prepare the topic and wants th em to mention specific items (new vocabulary from the lesson, put on the board).The students can walk around the classroom and decide what information they would like to include in the broadcast. After ten minutes each pair stands in front of the rest of the classmates and â€Å"broadcast† their story on Big Brother. Assignment 3 P/T Celta Karolina Szybinska 4 i Harmer, J. The Practice Of English Language Teaching. 3rd Edition. Longman, 2001. Riddell, D. Teach Yourself Teaching English as a Foreign/Second Language. McGraw-Hill, 2003 ii

Analysis Poem No Coward Soul Is Mine

With wide-embracing love Thy Spirit animates eternal years, Pervades and broods above, Changes, sustains, dissolves, creates, and rears. Though earth and man were gone, And suns and universes ceased to be, And Thou wert left alone, Every existence would exist in Thee. There is not room for Death, Nor atom that his might could render void: Thou — Thou art Being and Breath, And what Thou art may never be destroyed. Analysis Connotative words: First stanza In the second line, storm-troubled has negative connotative meaning. Denotative meaning from storm is an extreme weather condition with very strong wind, heavy rain, and lighting; and the denotative meaning of trouble s to cause someone to have a problems or difficulties. The word storm-troubled is a compound verb that has connotative meaning an activity of destroying something with the powerful energy or an activity that can cause a dangerous effect. In the fourth line, shines has positive connotative meaning. The denotative meaning from shines as verb is to send out or reflect light; the connotative meaning is to show something or looks like. Also in fourth line, the word arming has positive connotative meaning. The word arming comes from word arm and affix  ¬Ã¢â‚¬â€œing. Arming then has meaning as verb. The denotative meaning from arm is part of body which consist of two long parts of the upper body that fixed to the shoulders and have hands at the end. The connotative meaning from arming is to embrace or to hug someone, also to save or to make safety from something. Second stanza In the first line, the word breast has positive connotative meaning. The denotative meaning from breast is part of body, especially has relation with women. The connotative meaning from this word is deep inside of heart. In this line the poet wants to show that she really believes in God, so that she says that God in her breast or in her deep inside of her heart. Fourth Stanza In the fourth line, Rock has positive connotative meaning. The denotation meaning of rock is the dry solid part of the Earth’s surface; stone. The connotative meaning of Rock here is the faith, beliefs, or religion that people have to have. Seventh Stanza In the third line, Being and Breath has positive connotative meanings. The denotative meaning of being is a person or thing that exists or the state of existing; and breath is the air that goes into and out of lungs. The connotative meaning of those words is the One who only has the being forever or the One who can give a life or soul for the creature. Analysis Poem No Coward Soul Is Mine With wide-embracing love Thy Spirit animates eternal years, Pervades and broods above, Changes, sustains, dissolves, creates, and rears. Though earth and man were gone, And suns and universes ceased to be, And Thou wert left alone, Every existence would exist in Thee. There is not room for Death, Nor atom that his might could render void: Thou — Thou art Being and Breath, And what Thou art may never be destroyed. Analysis Connotative words: First stanza In the second line, storm-troubled has negative connotative meaning. Denotative meaning from storm is an extreme weather condition with very strong wind, heavy rain, and lighting; and the denotative meaning of trouble s to cause someone to have a problems or difficulties. The word storm-troubled is a compound verb that has connotative meaning an activity of destroying something with the powerful energy or an activity that can cause a dangerous effect. In the fourth line, shines has positive connotative meaning. The denotative meaning from shines as verb is to send out or reflect light; the connotative meaning is to show something or looks like. Also in fourth line, the word arming has positive connotative meaning. The word arming comes from word arm and affix  ¬Ã¢â‚¬â€œing. Arming then has meaning as verb. The denotative meaning from arm is part of body which consist of two long parts of the upper body that fixed to the shoulders and have hands at the end. The connotative meaning from arming is to embrace or to hug someone, also to save or to make safety from something. Second stanza In the first line, the word breast has positive connotative meaning. The denotative meaning from breast is part of body, especially has relation with women. The connotative meaning from this word is deep inside of heart. In this line the poet wants to show that she really believes in God, so that she says that God in her breast or in her deep inside of her heart. Fourth Stanza In the fourth line, Rock has positive connotative meaning. The denotation meaning of rock is the dry solid part of the Earth’s surface; stone. The connotative meaning of Rock here is the faith, beliefs, or religion that people have to have. Seventh Stanza In the third line, Being and Breath has positive connotative meanings. The denotative meaning of being is a person or thing that exists or the state of existing; and breath is the air that goes into and out of lungs. The connotative meaning of those words is the One who only has the being forever or the One who can give a life or soul for the creature.

Open letter Assignment Example | Topics and Well Written Essays - 250 words

Open letter - Assignment Example The article is opposed to the opinion expressed in an AlterNet article: GMO might cause horrible diseases to the cattle, including defects in the newly born like limb deformities (Paul). However, use of genetically engineered food has already became a usual thing for our society with most American crops being modified (Kantor). At the same time, the researchers conducted in a great sample of cattle allowed the scientists to conclude that use of GMO in cattle feeding causes no unnatural or disturbing effects both in cattle and on people who consume meat of a GMO-fed animal. Though the topic is debatable and there is no decisive position in the world, Entine appeals to the authority of researchers and simple logical arguments: if the unnatural harmful effect caused by GMO use in feeding of livestock was so widespread and disturbing, farmers and scientists would have already noticed that (Entine). Moreover, sick animals are not used for producing meat, and if there were a lot of those, there would have been problems with meat supplies already. Generally, GMO is often considered to be the salvation of the future that is able to save humanity from famine. At the same time, GMO is economically beneficial as it acts as a catalyst for the production process and makes crops resistant to diseases. Entine, Jon. â€Å"The Debate About GMO Safety Is Over, Thanks To A New Trillion-Meal Study†, Forbes, from:

Capstone Project Essay Example | Topics and Well Written Essays - 2500 words

Capstone Project - Essay Example d vision; and also if it has appropriate strategies in place that can help it in achieving its goals while utilizing its strengths and exploiting its opportunities. Toyota’s mission states, â€Å"Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way (Toyota, 2012, p.12).† Careful analysis reveals that Toyota has been concerned with providing a product line that is affordable to its customer and also serves community by playing its role in environmental protection and social stability. Comparison of its mission and vision to its financial performance indicated that Toyota has managed to retain its profitability ratio as compared to last financial year 2011. Although due to strong position of Yen, its product became expensive for American and European markets, which is later on reflected in decrease in its gross sales which is  ¥ 17,820,520 for 2011 and  ¥17,511,916 for financial year 2011 and 2012 respectively. However, other losses attributed to recalls made further decreases in profits. Toyota’s vision entails making better cars and enriching communities’ lives through sustainable growths and adherence to its original values. Its guiding principles indicated that respect for culture and customers, fair business activities, corporate citizenship, innovative management, individual creativity and team work and working with business partners in research and manufacture to achieve stable, long-term growth and mutual benefits (Toyota Global, 2011a). However, losses incurred through recalls indicate that Toyota digressed from its values and mission of making better cars and benefitting consumers. Therefore,

Client Letter-acc568 Assignment Example | Topics and Well Written Essays - 500 words

Client Letter-acc568 - Assignment Example Therefore, the amount of total tax paid for international transactions of corporations depends on the manner by which deductions and incomes are sourced in the countries where the transactions are taking place. However, I will try to break down the U.S source rules for incomes and deductions. As you know, the U.S government takes these matters seriously and I have every intention of addressing all your issues expertly (Yonah, 2007). According to Dykes, with regards to taxation of source income and deductions, the U.S government adopts a taxation methodology known as the worldwide approach. As indicated by the name, the approach involves taxing the income of the globalized corporation regardless of the source of income, whether the source of the income is foreign based or locally based in the U.S. Under this methodology, your company will face the tax burden that locally based companies are subject to (Dykes, 2011). Therefore, your company will have to allocate its global capital on economic factors rather than tax considerations. In retrospect, your company will promote global efficiency in connection to capital allocation. Unfortunately, the advice your friend gave you is misinformed, but do not despair because there are ways to reduce the amount of tax that your company is going to be liable to the IRS. As per your request, there are a few ways that your company can mitigate tax impact form the U.S with regards to income sourced from foreign nations One such method is keeping active income from foreign sources in offshore locations up to the time when your company wants to repatriate the income back to the U.S. Income arising from your foreign based branch/operations is only going to be taxed until it is repatriated via dividend distributions in your U.S based head offices. This is known as deferral tax. In addition, the U.S allows companies such as yours, a tax credit for